Modernism London Style: The Art Deco Heritage

In the 1920s, London was a city on the cusp of change. Just as dance halls and jazz-age decadence displaced wartime austerity, a new generation of artists and designers sought to enliven the city’s architecture, erecting dazzling buildings in the emerging art deco style. In contrast with the aging Victorian structures that dotted the city, these bright and colorful buildings—from the Hoover factory to the Ideal House by Raymond Hood, who later designed New York’s Rockefeller Center—communicated the city’s aspirations as a thriving, modern metropolis.In the decades since, London’s art deco buildings have lost none of their appeal. Millions of visitors gaze up at the headquarters of the Daily Telegraph and the nearby Daily Express, take in the elegance of Eltham Palace, or sip a martini at the Savoy. The city’s most popular art deco attraction, however, is the London Underground, which boasts a series of art deco and modernist stations, designed throughout the 1920s and ’30

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